Digital Marketing Communications Intern (Remote)

About Bird&Be

The current fertility experience is broken, and we want your help fixing it. We grow families through at-home, personalized products that are science-backed to optimize fertility outcomes. With rising infertility rates, our kits will help educate our customers on their fertility health early, and help them take action with personalized supplements and products that will take them to and through parenthood. All of this will be done under a brand umbrella that resonates with our customer base. We see a future that is different from the current "family planning" aisle filled with blue and pink boxes, plastered with photos of babies. Our brand will reflect the modern millennial. Less First Response, more Knix. 

We are a very early stage startup, and are building a brilliant team that is excited to help solve this complex problem. 

About you

• You want to be part of a small, very early stage startup that is having a massive impact on people’s lives. 

• You are self motivated, love to collaborate, and are resourceful. 

• You are passionate about our vision of helping people grow their families

• High empathy.  We are dealing with very emotional (and sometimes traumatic) subject matter for our customers

• You are a problem solver, and have a ‘dive in and get your hands dirty’ attitude - no issue is too big to tackle. 

• You are looking for a role to grow with and into, and can split your time jumping from task to task efficiently. 

The work

This role is multifaceted - you will support owned platforms (website, blog) and paid (digital marketing - SEM, paid social). You will need to be nimble and resourceful. You will work cross-functionally with our designer and developer to create assets and drive revenue and audience growth in the Canadian and US markets.

Your responsibilities:

• Work with the CEO and Marketing Manager to support earned and paid digital marketing strategy (email, social and Google) to amplify the impact, influence and visibility of brand and product launches
• Set up ad campaigns, monitor daily, A/B test and change up as necessary 
• Focus on building brand awareness and authority, driving traffic and growing the business with customer acquisition as top priority, and increasing ROAS 
• Support growth driving newsletter sign ups, email marketing and landing page development
• Work with supervisor to manage the marketing calendar, outline each campaign and work with the team to identify assets needed for each platform
• Research competitors, industry trends, best practices and apply learnings to our strategies
• Admin support where needed (we are a startup, so all hands on deck!)

Role requirements:

• Excellent verbal and written communications skills and full proficiency in English
• Excellent knowledge of media, cultural landscape and societal dynamics in Canada and the US
• Strong problem solving skills with a creative approach
• Thrives in a scrappy, fast-paced environment
• Generous and passionate team player with strong organizational skills

Paid internships are available to students who meet the WIL requirements:

• Be registered full-time or part-time in an Arts, Humanities, Social Sciences, Science, Technology, Engineering, Math, or Business Program within publicly funded Canadian post-secondary institution, regardless of age
• Have Canadian citizenship or Permanent Resident or Refugee Status
• Be legally entitled to work in Canada
• Provide proof of Enrollment/ registration
• Provide proof of Citizenship / Residency

More information on the WIL qualifications: https://www.cewilcanada.ca/cgi/page.cgi/Information_and_Communications_Technology_Council.html

If you do not qualify, we can offer a small subsidy for your internship.