Senior UX/UI Designer (Remote)

Preferable Location: Toronto, Vancouver   |   Full Time

About bird&be

The current fertility experience is broken, and we want your help fixing it. We offer personalized fertility kits, designed to help our customer's optimize their outcomes, no matter the stage of their journey. With rising infertility rates, our kits will help educate our customers on their fertility health early, and help them take action with personalized supplements and prescription medication that is scientifically proven to impact outcomes. All delivered together in a beautiful box right to their doorstep.

All of this will be done under a brand umbrella that resonates with our customer base. We see a future that is different from the current "family planning" aisles filled with blue and white boxes, plastered with photos of white babies on them. Our brand will reflect the modern millennial. Less First Response, more Glossier and Knix

We are a very early stage startup (we are in the middle of raising our pre-seed), and are building a brilliant team that is excited to help solve this complex problem. 

About you

You want to be part of a small, very early stage startup that is having a massive impact on people's lives. You are self motivated, love to collaborate, and are resourceful (unfortunately we cannot afford to buy all the shiny tools, like, yet! But we have found great successes sourcing user interviews from Facebook and Instagram groups). 

We are dealing with a very emotional (and sometimes traumatic) subject matter for our customers, so your empathy must run high. You love to design simple, beautiful experiences that can help alleviate this emotional burden from our customers, and help educate them along the way. 

The work

As our first UX Designer, you will own the end-to-end customer experience and all the touch points they have with our company, ensuring a consistent, delightful experience. From their interaction with our ecommerce site & web application, emails, customer service experience, all the way to our packaging and unboxing experience, you will be owning it all and redefining the fertility education and care experience. 

Some specific example projects that you will be working on is designing our website, our ecommerce experience and our blog. We will also be building marketing pages that help people identify different pathologies such as "Do I have endometriosis?" and guides to reading their test results. Last but not least, our Health Assessment, Patient and Doctor portal, which will track an individual's fertility health over time and help us tailor our recommendations as their needs evolve. 


Your responsibilities

  • Design our e-commerce website and marketing pages

  • Design our Health Assessment, Patient + Doctor Portal, and other web app features

  • Define the UX of each different touchpoint with our brand

  • Solve UX problems, with conversion and customer empathy top of mind

  • Perform concept and usability testing and gather feedback

  • Build wireframes and prototypes around customer needs

  • Work with our development team to implement designs to specs

  • Stay informed about competitor products and industry trends


Role requirements

  • 5+ years' experience of working as a Designer

  • Significant experience with design software like Figma, Sketch, or Adobe products

  • Experience talking to customers and conducting research

  • Excellent knowledge of interaction design and information architecture

  • Good knowledge of HTML/CSS; JavaScript is a plus

  • Strong analytical and problem-solving skills with business-oriented approach

  • Strong communication skills

  • Copywriting skills would be a cherry on top

Interview Process

Stage 1 - Chat with the COO 

Stage 2 - Portfolio Review with COO & CEO

Stage 3 - Take home challenge

Stage 4 - Offer

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